FOR IMMEDIATE RELEASE
July 9, 2017
Contact: Dug Stevenson: [email protected] / 613.438.2579
Print Far From Dead for Regional Marketing Board
The Bay of Quinte Regional Marketing Board (BoQ RMB) has released their Discovery Guide 5th Edition with forty thousand copies being distributed all across Ontario in the coming weeks. Twenty thousand are going to the target markets of Toronto, Ottawa and Kingston, made possible by additional funding from RTO9, and the remaining twenty distributed locally to high traffic areas like visitor’s centres, LCBO’s, hotels and events here in the region.
For the second year, the guide amalgamates tourism and resident attraction, this time into 84 pages, highlighting the Bay of Quinte. Local writers and photographers are featured throughout the guide, which boasts content like Birds of the Bay, Young Entrepreneurs, plus a special feature about living in the region, entitled HOW TO: Find, Build, Buy A Home.
The 4th Edition was recognized last year by the Economic Developers Council of Ontario (EDCO) for the work the team did on behalf of the Bay of Quinte RMB partnership, winning EDCO’s top marketing award for the province of Ontario, The Lieutenant Governor’s Award, and Best Publication (print or digital) in the 50,000 – 250,000 population category. The 4th Edition has also recently been recognized by Applied Arts Magazine as a winner in the Community Awards, under the Public Service design category and will be included in their Fall 2018 Community Awards issue.
Jen Achilles, BoQ RMB’s Communications Manager says “The release of the Discovery Guide marks the start of our team’s online marketing campaign for the summer and heading into fall. Week by week, we turn the page and tell daily stories on our social media, website and newsletter, about the content from those pages.”
“The 4th Edition resonated with our readers,” says BoQ RMB Executive Director Dug Stevenson. “We get comments from people pretty regularly that they enjoy picking it up, reading cover to cover and using it as a reference through the year. So, for us, print is far from dead and we’ve tried to take measures to make it more keepable with details like the size, the aesthetic and the evergreen content.”
Five hundred hard copies, for keepsake purposes, were created in addition to the 40K soft covers to give to municipal delegates, partners and contributors.
To read the digital version, vsit bayofquinte.ca/discoveryguide or pick up a copy at visitor’s centres, LCBO’s, hotels and events here in the region.
To have a box delivered to your business, contact Trevor Norris, BoQ RMB Business Development Manager, at [email protected]
Media Inquiries: Dug Stevenson, BoQ RMB executive director. 613.438.2579 / [email protected] -30-