Bay of Quinte Tourism

Young Entrepreneur – Anna Fraiberg

anna fraiberg hand lettering
[shareaholic app="share_buttons" id="24381427"]

You can find Anna’s work on Instagram at @letteringbyrose.

Describe your hobby/creative project.

Anna Fraiberg Hand LetteringThe all-encompassing term I use to describe what I do is hand lettering. To me it’s all about making art out of words using various effects and designs. I started out with brush pens then made my way to embossing, watercolour, and eventually digital hand lettering. I love how versatile it can be and I am constantly learning new things. Items I have done for custom projects include cards, signs, mugs, wedding seating charts and placeholder nametags.

How long have you been here?

I was born and raised in Belleville and have lived here my whole life, minus the four years I spent at Queen’s University in Kingston.

What brought you to the region?

I moved back home when I finished school this past April and decided to take the Public Relations program at Loyalist College, but I do intend on staying here for the next few years at least.

How did you get started doing this hobby/creative project?  

Anna Fraiberg Hand LetteringI first learned about hand lettering in 2017 when I took a workshop to learn the basics. I started my Instagram account in December of that year as a way to showcase my art to friends. When people I did not know started following me and asking to purchase my art I thought, “hey, I can really do something with this.” One thing I love most about hand lettering is that you can get a clear message across, if I have something I want to say I can turn it into a fun piece of art.

What do you think is the biggest obstacle of turning a hobby into a business?

Currently, I only use Instagram to showcase my work and communicate with potential customers. I am a full time student and also working part time, so finding spare time is definitely an obstacle. I have so many ideas in my head of what to do with this but I am trying to work through it right now, and also trying to think of how much I can realistically do with the little free time I have. Shopify is something I am keen on launching in the near future, but for now I am going to continue on a smaller scale. Maybe when I am done school in the spring I will bring these ideas into action.

Anna Fraiberg Hand LetteringWhy is having a side hustle/creative project important for you?

I have always been a creative person. My art is a way of escaping the stress of everyday life and I can get lost in it real fast. I do it purely out of enjoyment, but making other people happy with my art feels so rewarding.

Where do you see this project going two years from now?

I am interested in growing my reach and beginning to use e-commerce. As I plan on staying in this region for a while, I think it would be fun to get into the market scene. We have a lot of great farmers markets as well as pop-up events happening around here and it would be awesome to be a part of that.

What’s your secret to surviving winter?

I keep busy with custom projects for Christmas and Valentines Day orders. If I’m not snuggled up with my cat and drinking tea, I do enjoy getting outdoors. I like to make use of our local trails and parks especially after a fresh snowfall – it looks so dreamy.

What’s your favourite part of living in the BoQ?

I love living in the Bay of Quinte because it has so much to offer. In just a short drive I can spend a day at the beach or go for a hike. I enjoy the smaller community feel where you can always run into somebody you know, but we are so close to Toronto, Ottawa or Montreal if you want to go to a bigger city.


Check back with us as we discover more BoQ Young Entrepreneurs.

And, remember to check out our events calendar, follow us on FacebookInstagram and Twitter and sign up for our newsletter for more of what happens here in the BoQ.

Bay of Quinte Region is an alliance of interdependent communities, bound together by a common history, shared economy, and the water that surrounds and defines us. We hope to welcome you soon.

© 2018 Bay of Quinte Region | © TripAdvisor 2016

Bay of Quinte Region is an alliance of interdependent communities, bound together by a common history, shared economy, and the water that surrounds and defines us. We hope to welcome you soon.