‘Hey! Look over here. We’ve built a business we’re proud of and want you as a customer that we can work hard for!’ That’s what great curb appeal screams to passersby. Dirty windows, recycle bins and garbage, signs with missing letters, chipped paint, old remnants of scotch tape on glass and even ‘bleakness’ screams ‘nothing to see here’. There is a golden rule that applies to window design but in truth, it applies to all things business—don’t design for the ...
